How much does a website cost for a tradesperson in 2026?

The question of price is often the first one tradespeople and self-employed professionals ask. And rightly so: between "free" offers at 0 euros and agency quotes at 10,000 euros, it's hard to know where you stand.

Here's an honest comparison of the different options in 2026.

The 4 options for creating a website

Option 1: Do it yourself (DIY)

Tools: Wix, Squarespace, WordPress.com

Cost:

• Subscription: 15-40 euros/month (180-480 euros/year)
• Domain name: 10-15 euros/year
• Total first year: 190-495 euros

Advantages:

• Full control
• Instant modifications
• Low initial cost

Disadvantages:

• 20-60 hours of learning and work
• Often amateur-looking results (free templates all look the same)
• Basic SEO
• Limited support
• Risk of giving up halfway through

Best for: people comfortable with digital tools who have spare time.

Option 2: A freelancer

Cost: 500-3,000 euros depending on complexity

Advantages:

• Professional result
• Customisation possible
• Single point of contact

Disadvantages:

• Highly variable quality (no standard, no guarantee)
• Unpredictable timelines (1 week to 3 months)
• Dependence on a single person
• Maintenance generally not included
• Risk if the freelancer disappears

Best for: those with a mid-range budget who can evaluate portfolio quality.

Option 3: A traditional web agency

Cost: 3,000-15,000 euros (or more)

Advantages:

• Premium result
• Multidisciplinary team (design, dev, SEO)
• Maintenance and support included
• Long-term follow-up

Disadvantages:

• High price, often disproportionate for a tradesperson
• Long timelines (1-3 months)
• Complex validation process
• Overkill for a simple showcase website

Best for: businesses with a substantial marketing budget and complex needs.

Option 4: A specialised service (like Diviant Studio)

Cost: 49 euros/month all-inclusive (or 390 euros one-time purchase, without hosting or maintenance)

Advantages:

• Professional website tailored to your profession
• Ready in 2 minutes
• Built-in local SEO from the start
• Hosting, domain, and maintenance included
• Visual editor to make changes yourself
• Email support

Disadvantages:

• Less bespoke than a premium agency
• Design based on templates (customised to your colours and profession)

Best for: tradespeople and self-employed professionals who want a professional result quickly, without breaking the bank.

Comparison at a glance

Hidden costs to anticipate

Regardless of the provider, don't forget these recurring costs:

1. Domain name: 10-15 euros/year (yourname.com or yourname.co.uk)
2. Hosting: 5-30 euros/month (often included in packages)
3. SSL certificate: free with Let's Encrypt (check your provider includes it)
4. Maintenance: updates, backups, fixes, from 0 to 50 euros/month
5. Content: professional photos (150-500 euros for a session)

The real calculation: return on investment

Don't just look at the price. Calculate the return on investment:

If your average service costs 60 euros and a new client comes 4 times a year, a client is worth 240 euros/year.

With a subscription at 49 euros/month (588 euros/year) that brings you 3 new clients per month:

• Additional annual revenue: 36 clients x 240 euros = 8,640 euros
• ROI: 1,370% in the first year

Even with just one new client per month, the website pays for itself in 3 months.

Our recommendation

For a tradesperson or self-employed professional, the optimal solution is a specialised service that understands your profession. You avoid:

• The wasted time of DIY
• The uncertainty of a freelancer
• The budget overload of an agency

At Diviant Studio, everything is included in a simple subscription at 49 euros/month: the website, hosting, domain, visual editor, and support. No hidden fees, no surprises.

Conclusion

A website is not an expense, it's an investment. The right price depends on your needs, your budget, and your goals. But in 2026, not having a website at all is the most expensive choice.